In the context of fashion modeling, “digitals” (often also called “polaroids” or “natural light photos”) are a set of simple, unretouched photographs and sometimes short videos of a model taken in natural light. They serve as a crucial tool for agencies and clients to see a model’s natural appearance without professional hair, makeup, styling, or elaborate posing.  

Think of them as a model’s raw, unfiltered representation.

Here’s a breakdown of what “digitals” typically entail:

• Minimal or No Makeup: The model usually has very little or no makeup on to showcase their natural skin, features, and complexion.
• Simple Hair: Hair is typically styled naturally, often down and away from the face, so the client can see its texture and length. Sometimes, it might be shown pulled back as well.  
• Basic Clothing: Models usually wear simple, form-fitting clothing like a plain tank top or t-shirt and jeans or leggings. This allows the focus to be entirely on their body shape and proportions. Swimwear or underwear might also be requested.  
• Natural Light: The photos are taken in good natural light, usually near a window or outdoors, to provide clear and accurate representation of skin tone and features without harsh shadows or artificial enhancements.  
• Simple Poses: Poses are kept basic and straightforward. This typically includes front, back, and side views, as well as close-ups of the face. The goal is to show the model’s natural stance and proportions.
• No Retouching: Digitals are generally not retouched or minimally retouched to ensure an honest depiction of the model’s appearance.
• Sometimes Include Measurements: Agencies often include the model’s current measurements (height, bust, waist, hips, etc.) alongside their digitals.
• Short Video (Increasingly Common): In addition to photos, agencies may also request a short, unedited video of the model walking or turning to get a better sense of their movement and presence.

Why are “digitals” important?

• Honest Representation: They provide an accurate and unvarnished view of the model, allowing clients to assess their natural look and potential fit for a specific project.  
• Efficiency for Clients: Digitals allow clients to quickly screen and shortlist models without the need for in-person castings for every job.  
• Up-to-Date Information: Since a model’s appearance can change, digitals need to be updated regularly to reflect their current look, especially if there have been significant changes in hair, weight, or tattoos.  
• Essential for Remote Submissions: In today’s global fashion industry, digitals are crucial for models submitting to agencies and clients who may be located elsewhere.

In essence, “digitals” are the industry standard for providing a clear, natural, and current visual representation of a fashion model to potential clients and agencies. They are a fundamental part of a model’s portfolio and are essential for getting work.  

While the terms “digitals” and “snaps” are often used interchangeably and the specific requirements can vary between agencies. However, the general understanding is that digitals are a more formal and comprehensive set of natural photos and videos, while snaps are a more casual and immediate way to show a model’s current look.

If an agency asks for “digitals,” they likely expect a more standardized set of photos and possibly a video with measurements. If they ask for “snaps,” they’re probably looking for a quick and recent representation of how the model looks right now, often without the need for a professional setup.

It’s always best for a model to clarify with their agency what their specific requirements are when they request either “digitals” or “snaps.”